State
of Business
Networking 2024

Effective networking is essential for business growth and development. This report examines the current state of business networking in 2024, highlighting trends, challenges, and opportunities.

Current Trends

Digital Networking Platforms

Market Growth: Online networking platforms are projected to grow to €5 billion by 2024, driven by remote work trends. Opportunities: Enhanced access to global networks and diverse industry connections.

Hybrid Networking Events

Industry Adoption: Over 70% of businesses integrate virtual elements into their networking events, providing broader participation. Benefits: Cost-effective and accessible formats for engaging stakeholders.

Focus on Diversity and Inclusion

Initiative Growth: Companies increasingly prioritise diversity in networking, with 65% of organisations implementing inclusive networking practices. Impact: Broader perspectives and innovation through diverse connections.

Personal Branding

Importance: 85% of professionals report that a strong personal brand enhances networking opportunities.
Strategies: Leveraging social media and thought leadership to expand reach.

Challenges

• Information Overload: With the rise of digital networking, professionals face challenges in filtering relevant connections.
• Maintaining Authentic Relationships: The shift to virtual networking requires intentional strategies to cultivate genuine relationships.

As networking continues to evolve, businesses must adapt their strategies to leverage digital tools while fostering authentic connections. Emphasising diversity and inclusion will further enhance networking effectiveness in 2024.